IoT Applied to Marketing
IoT is propelling increasingly intelligent products which open up new opportunities not only within industrial production, but in any situation and for any type of field.
The Internet of Things (IoT) is one of the most important trends of the 21st century and is destined to change our business and markets.
IoT applications have been present for the longest time in the industrial field, leading to the emergence of the Industrial Internet of Things (IIoT).
IIoT is the area of IoT in the greatest rise and prominence, with advancements related to automation and robotics. This is thanks to the innovation that production systems are experiencing with the adoption of the Industry 4.0.
With this fourth industrial revolution, we have stopped seperating companies to ones that only do services and others that only deal with products. Instead, there is now a union of the physical with the digital (named “Phygital”), that allows all those who have the courage, audacity, and skills to start using IoT technology to imagine a different world.